Ellure’s story began in Southeast London in 1966, nestled in a river town adorned with a rich abundance of ceramic materials. By the 1980s, Ellure expanded into tabletop lines, catering exclusively to the local market in Essex. Mr. Clive Potter, the founder & primary shareholder from 1966- 2002, the man who created this line of finest ware, had a clear aim: to create beautifully crafted ceramics that seamlessly blended artistry with functionality.

History speaks volumes through the iconic Ellure line exuding beauty, authenticity, and regal charm, embodying a true English origin. Their timeless patterns have captivated collectors for generations, attracting new admirers with each passing day. They proudly offer both Fine Bone China and Fine Porcelain variations to cater to their discerning clientele. Ellure tableware is more than just dinnerware — it is an experience. From elegant platters to intricate serve-ware, our collections offer a feast for the senses.